![]() Therefore, submitting a pre-launch alpha is discouraged. Product Hunters have high standards for functionality, usability, and appearance. PH embodies the idea that it’s better to scale software product development holistically, with simple functional releases paired with quality user experience Allow all users to sign in, take a look, check your landing page, use your product … Product Hunters really like to check the product and play with it. “Always allow users to check your full product. As Michael Oblak, creator of Sheetsu, told Nordic APIs: But for the most part, it’s safer to announce while in open beta or full release. Knowing this, when is best to launch a campaign? When do you announce a release? There are benefits for structuring your campaign as a closed beta, giving Product Hunters a rare look inside your platform. VentureBeat identifies Product Hunt as a “Lanuchpad for startups and VC deals.” The projects here are new, but are well executed. Alpha, Closed Beta, Open Beta, or Full Release? ![]() Though we’ll focus on the unique qualities of API evangelism, the same general roadmap can be followed by other types of startups creating a Product Hunt campaign. We’ll use these collective experiences to arrive at ideas on how to correctly prepare for your own future release. ![]() We’ll interview folks from Sheetsu and about their PH launches, and also tune into past campaigns from API Plug, API Castor, Algolia, and others. Thus, in this article - another component to our track on API Marketing techniques - we review some success (and horror) stories from past releases on Product Hunt. There are evidently best practices for owning your Product Hunt presence and utilizing the community as a means to announce a release. However, truly successful Product Hunt campaigns are given forethought, utilizing referral links, a carefully maintained sign up list, and a vigilant eye to respond to user comments and fix bugs that may arise in the process. If you haven’t profiled your API on the site yet someone else could always could, meaning there’s always the potential for a front page feature and unanticipated attention spike. This scale of exposure could very well be positive to establish name recognition, refine products, and acquire new developer consumers. But as profiles remain visible on the site, it can also add steady traffic for months, or even years following. What Product Hunt offers is a viral potential to have hundreds or thousands of users test a burgeoning API in the matter of a day. Users can upload or claim product pages, categorize them by category, create product collections, and follow other users. ![]() Product Hunt is a community driven site that is becoming more and more important for discussion around new apps, devices, and APIs.Ī Y-Combinator graduate, Product Hunt (PH) is an upvote list-structured platform that relies on the addictive nature of learning about new technologies. Enter Product Hunt, the Internet’s leaderboard for cool products and tech. No longer are new ideas granted 15 minutes of fame - it’s 5 seconds at best. As more startups are formed, the web continues to break down into smaller independent services, increasing the amount of awesome SaaS tools available but also changing the way they are promoted.
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