Whilst OnePlus is continuing to grow as a company and is getting more exposure to a wider audience, it’s lost a great number of its original fans - the ones who helped the company grow in the first place.Ī great example of this was the decision to remove the headphone jack from the OnePlus 6T. This is most likely due to how OnePlus has greatly expanded its market to more ‘regular’ consumers as such, with sales through Verizon and T-Mobile. Yet, in recent times OnePlus has been steering further and further away from listening to their customers. Hand-in-hand with our users, we invent, develop, and challenge the way tech works.”Īnd this was true for a long time - since OnePlus was known mostly exclusively in the tech enthusiast circles, the company took the time to listen to its community they listened closely to feature requests, complaints, and other feedback - all of which helped OnePlus tailor the phone to its users in a way that we haven’t seen done by a smartphone company before. If you take a minute to watch the commercial above (from 4 years ago), you’ll notice the heavy emphasis on community involvement in ‘the process’ of making a OnePlus phone and improving it - to quote the video description: Looking at it, we can see three main causes for these issues. Whilst there was the QC issue of jelly-scrolling, the phone as a whole was great.Īnd…this is where the phones started to go down in value. These phones built upon the groundwork that had been laid by the previous phones, adding a sleeker, higher quality build and better cameras. With great hardware, the best Android skin for enthusiasts (Oxygen OS), and features like the patented Dash Charge, it was considered one of the best phones of the year.Įxpanding their market to Australia for the first (and last) time, the OnePlus 5 came out in 2017, which was followed later that year by the OnePlus 5T. The OnePlus 3 and 3T came and went in 2016- arguably OnePlus’ magnum opus - it was one of the highest bang for your buck phones of 2016. The OnePlus X was released in 2015, and it was OnePlus’ very first attempt at entering the budget market - it wasn’t anything amazing, but it was received fairly well. We’re going to see this happen some more down the line, in more recent times. They also fell short with the OnePlus Two on software updates, promising 2 years of updates with an upgrade to Android 7 Nougat, eventually leaving OnePlus Two users on Android 6. However, the launch of the OnePlus Two also showed some of the shortcomings of OnePlus - with Carl Pei making a public apology about the delayed shipping times. This was released through the invite system as well. The highly successful launch of the OnePlus One was followed by the OnePlus Two - which, despite the lack of NFC, was also well received.
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